What is Strategy?: An Illustrated Guide to Michael Porter

The mistake most managers make is thinking they have a strategy when they don't. Joan Magretta, author of Understanding Michael Porter, has teamed up with illustrator Emile Holmewood to capture essential strategy concepts in a short, easy-to-understand, graphic format. This book will help you quickly grasp the fundamentals of strategy, whether you're a seasoned strategist or a new manager.

Format: Hardback
Length: 80 pages
Publication date: 15 September 2020
Publisher: Harvard Business Review Press

When it comes to strategy, the mistake most managers make is thinking they have one when they don't. Joan Magretta, the author of the bestselling book "Understanding Michael Porter," has teamed up with illustrator Emile Holmewood to capture essential strategy concepts in a short, easy-to-understand, graphic format. Here, you'll find the classic Porter frameworks, including industry structure and the Five Forces, competitive advantage, and the value chain, as well as a set of practical tests to apply in evaluating existing strategies or developing new ones. You'll also learn Porter's thinking about critical issues such as scale, goal setting, sustainability, and disruption. With a relatable cast of characters, including a deadlocked team of managers who call in Professor Porter to help them devise a new strategy, this book brings a sense of fun to a serious subject. It will help you quickly grasp the fundamentals of strategy, whether you're a seasoned strategist looking to cut through all the new buzzwords or a new manager about to lead your first strategy meeting.

Weight: 664g
Dimension: 565 x 262 x 15 (mm)
ISBN-13: 9781633698239
Edition number: Illustrated ed