Managing Digital Transformation: Understanding the Strategic Process

This book provides executives and academics with theories and best practices to plan and implement digital transformation successfully, featuring interviews with CEO and CDO of leading companies and research on small and medium-sized companies.

Format: Paperback / softback
Length: 296 pages
Publication date: 27 May 2021
Publisher: Taylor & Francis Ltd

This comprehensive book is a valuable resource for practicing executives and academics seeking to plan and execute successful digital transformations. It offers a comprehensive overview of how leading companies approach digital transformation, featuring insightful interviews with chief executive officers and chief digital officers from renowned companies such as Bulgari, Deutsche Bahn, Henkel, Lanxess, LOréal, Unilever, Thales, and many more. Through these interviews, readers gain valuable insights into the lessons learned and roadmaps to successful implementation. Additionally, the book includes extensive research and case studies on the digitalization of small and medium-sized companies, providing valuable insights into the challenges and opportunities associated with this process.

Furthermore, the book incorporates cutting-edge academic research on business models, organizational capabilities, and the performance implications of digital transformation. It offers practical tools and insights to help organizations overcome internal resistance, build digital capabilities, align their organization, develop an ecosystem, and create customer value to implement digital strategies that drive profits.

What sets this book apart is its unique approach, which seamlessly blends rigorous academic theory with practical insights and contributions from companies that are considered global leaders in digital transformation. It is a must-read for practitioners looking to implement digital strategies within their own organizations, as well as for academics and postgraduate students studying digital transformation, strategy, and marketing.

In conclusion, Managing Digital Transformation is a comprehensive and authoritative guide that provides practitioners and academics with the theories, best practices, and tools necessary to plan and execute successful digital transformations. By leveraging the insights and experiences of leading companies and academic experts, this book offers valuable insights and practical strategies that can help organizations navigate the complex landscape of digital transformation and achieve sustainable growth in the digital age.

Weight: 542g
Dimension: 174 x 245 x 22 (mm)
ISBN-13: 9780367441975